Working with search engine optimisation might be confusing at times. The continuously changing nature of SEO, along with the steep learning curve, makes it a frightening arena to enter. What makes the move even more difficult is the flood of half-truths and outdated fallacies about SEO, search engines, and how they work. This blog post aims to debunk a few major fallacies and explain what actually happens.

Meta Tags

Meta tags have long been used to organise and filter content. For a long time, they were particularly important to the way SEO operated. Users would use the meta tag keywords to reach your website on the search engine results page. This was quickly controlled, deceived, and gamed to the point where most major search engines ceased utilising it as a method of ranking and locating pages. Having said that, there are still vestiges of modern SEO. Title tags and meta description tags are critical components of effective SEO. Aside from these exclusions, meta tags have all but become obsolete.

KEYWORD STUFFING

Keyword stuffing is a widely held myth in search engine optimisation. In a nutshell, this strategy entails stuffing as many keywords into the content as is feasible. The idea behind this is that keyword density—the ratio of the word count on a page to the number of times a phrase appears—helps search engines determine what is relevant and popular. Search engines have confirmed that keyword density is not a ranking criteria. The key to effective keyword usage is to avoid stuffing in as many as possible. It’s all about balance, usability, and relevancy. Make the keywords meaningful and useful to the reader, rather than just a way to entice them to read more.

Keyword stuffing is a common practice associated with search engine optimization. In a nutshell, this strategy entails stuffing as many keywords into the content as is feasible. The idea behind this is that keyword density—the ratio of the word count on a page to the number of times a phrase appears—helps search engines determine what is relevant and popular. Search engines have confirmed that keyword density is not a ranking criteria. The key to effective keyword usage is to avoid stuffing in as many as possible. It’s all about balance, usability, and relevancy. Make the keywords meaningful and useful to the reader, rather than just a way to entice them to read more.

SEARCH ENGINE SUBMISSION SERVICES: A THING OF THE PAST.

The use of search engine submission forms is an ancient practice. This SEO approach has been largely obsolete since the beginning of the twenty-first century for a variety of reasons. During the early days of SEO, search engines required submission forms to have your website optimized. This involved filling out a form, submitting it, and having the search engine bots index it. By the turn of the millennium, crawl-based search engines had rendered this method unnecessary. In a nutshell, if you are offered a service like search engine submission, avoid it.